Nobody Told You The Truth About Selling Your Subcription Brand... Until Now
How Founders of $5M+ Recurring Revenue Brands Are Quietly Cashing Out (Or Scaling) Without Getting Robbed By Traditional Private Equity
Takes 19 Minutes. 100% NDA Protected.
WARNING:
Your subscription business is worth far more than most buyers will tell you.
Every month, your customers hand over their credit card information and say "yes" again. That predictable cash flow? It's gold... but only if the buyer knows how to value it properly.
At MRR Brands, we're not just another private equity firm with fancy spreadsheets and zero operational experience. We've built, scaled, and exited our own subscription businesses.
We know exactly how painful those 3AM fulfillment emergencies feel. We've battled rising ad costs while maintaining profitable CAC. We've optimized every step of the retention funnel.
And now? We're acquiring subscription brands like yours that have cracked the recurring revenue code.
Whether you want to:
Cash out completely and walk away
Sell majority stake but stay involved with upside
Get growth capital to scale faster with our playbooks
We've got a deal structure that works for YOU, not just for us.
Why founders choose MRR Brands
(And why they keep quiet about it)
The "Insider's Advantage" Other Sellers Don't Get
FINALLY: VALUATIONS THAT REWARD RETENTION
Most buyers fixate on top-line revenue. We obsess over your cohort retention curves, MRR stability, and churn prevention systems—and PAY YOU for building a sticky customer base. (One founder was shocked when our offer came in 2.4X higher than a "traditional" valuation).
THE "CHOOSE YOUR ADVENTURE" EXIT
Want complete freedom? We'll wire the funds and handle the transition. Rather keep equity and upside? We'll structure a partnership that motivates everyone. YOUR goals dictate the terms, not our rigid formulas.
72-HOUR DECISIONS. 45-DAY CLOSINGS.
No 6-month due diligence nightmares. No endless committee approvals. We make decisions fast, close quickly, and implement immediately. Your time is valuable—we won't waste it.
OPERATORS WHO'VE WALKED IN YOUR SHOES
We're not MBAs who've never run a real business. We've built multiple 7-figure subscription brands from scratch. We know when to optimize and when to leave well enough alone. We spot opportunities other buyers miss entirely.
OUR PROCESS
FROM FIRST CALL TO FUNDED IN 45 DAYS OR LESS
1
19-Minute Confidential Consultation
No pitch decks needed. Just bring your subscription metrics and tough questions. We'll tell you immediately if there's a fit (or if you should speak with someone else).
2
Custom Deal Structure Within 72 Hours
If aligned, you'll receive a detailed valuation and multiple deal options tailored to your specific goals—whether that's maximum cash now, ongoing equity, or operational support.
3
Our legal team handles everything. Funding arrives on schedule. Our operations team ensures zero disruption to your customers during transition.
Is your business a MRR BRANDS match?
We're selective by design
Our acquisition criteria are specific:
$5M+ ANNUAL REVENUE
with consistent month-over-month growth
PROVEN SUBSCRIPTION MODEL
with at least 12 months of reliable MRR
U.S.-BASED CUSTOMER CONCENTRATION
(international expansion plans welcome)
AD-COMPLIANT CATEGORIES
that can scale on major platforms without restrictions
Don't meet all criteria? We may still have options.
Schedule a consultation to discuss.
THE MRR BRANDS MACHINE
WE BRING MORE THAN JUST CAPITAL
Battle-tested operating systems
We've solved the exact problems keeping you up at night—inventory forecasting, customer satisfaction issues, retention drop-offs, and ad fatigue—across multiple subscription verticals.
Proven growth playbooks
Why experiment when we've already tested what works? Our tested frameworks for reducing CAC, increasing AOV, and extending customer lifespan get implemented Day 1.
Plug-and-play scaling team
Our operations team can immediately take over key functions—media buying, customer service, fulfillment optimization—freeing you to focus on vision or your next venture.
OUR PORTFOLIO SPEAKS VOLUMES
BRANDS WE'VE TRANSFORMED
FREEDOM INDUSTRIES
From 2,800 subscribers to 17,300+ in 14 months Patriotic apparel subscription achieving 78% annual retention rate with our customer journey optimization.
SPECIAL DELIVERY
Acquisition to 5X growth in under 2 years CPG subscription brand that now generates 61% of new customers through existing member referrals.
STEEL TO REEL
Zero to Exit in 24 Months Tactical survival box subscription we built, scaled to $9.4M ARR, and exited to a strategic buyer.
FOUNDER-TO-FOUNDER QUESTIONS
THE CONVERSATION OTHER BUYERS WON'T HAVE
Let's talk earnouts that actually pay out. Let's discuss how we value your customer data. Let's be transparent about post-acquisition plans.
We've been on both sides of the table. We'll answer every question with brutal honesty.
YOUR SUBSCRIPTION BUSINESS IS WORTH MORE THAN THEY'RE TELLING YOU.
Discover Your True Valuation In Just 19 Minutes
No obligation. Completely confidential.
MRR BRANDS | Where Subscription Founders Get What They Deserve
Operator-Led Capital. Founder-Friendly Terms. Life-Changing Exits.
© 2025 MRR Brands. All rights reserved.